THE LAUNCH OF TRISHA YEARWOOD’S COFFEE & A LESSON ON BRANDING CORPORATE EVENTS
It is still all a blur. I was reached out to by one of my favorite brands to design and produce an event for one of my favorite musical artists, and I had less that one day to present a full design board to get the gig. Well about 20 hours of coffee, no-sleep, and scouring the internet led to not one, but two mood boards submitted. A couple of hours later, we got the event!!! One thing though, you have 24 hours to order all the items you need from our stores so that they can ship in time. No problem! Enter another 24 hours of coffee, a little bit of sleep, and getting very familiar with Pottery Barn, West Elm, and Williams Sonoma’s inventories. It was a marathon to say the least, but my team and I came through. However in hindsight, we would have never been able to pull this off if we weren’t prepared.
I’ve heard it a million times. You are supposed to continue to learn, practice, and perfect your trade so that when that opportunity shows up you are ready for the task. In this case, I had been spending the past couple of months perfecting my design boards so that I could share them on social media and properly convey what my team and I were capable of. We started using Photoshop and then learned that Keynote was much better for this (If you don’t know what Instant Alpha is yet, it will change your life!) We began being very meticulous about branding when it came to design. How do we use all senses to tell the story of the brand? What objects can we use to tell the story without resorting to the logo being plastered everywhere? How can we make an even bigger impact without breaking the bank? Our design process was (and still is) becoming more streamlined, unique, intentional, and sellable.
So when it came time to create the board for William Sonoma’s launch of Trisha Yearwood’s coffee line, we were ready. We were a well oiled machine that could have actually completed this task in half the time given to us. And I like to think that the client saw that and it gave them confidence to hire us from the other side of the country.
P.S. The Georgia Pecan coffee is to die for!!! #butfirstcoffee