Category

The Business of Events

Recession proof your restaurant by booking more private events

Spotify | Apple Podcast | YouTube As an event consultant, one of the most rewarding experiences is convincing restaurant owners to finally prioritize private events. After all, events are the low-hanging fruit of the industry. And by not having an event strategy in place to easily book events, you are leaving behind four major benefits and significant impact your bottom line. Higher Profit Margin In an industry known for slim profit margins, private events offer a remarkable opportunity to double your average profit marg[...]

Your #1 Goal at Your Event is to Connect with your Target Audience. Here are the 5 Team Members You NEED to handle the Rest

Spotify | Apple Podcast | YouTubeThis is the moment you have been planning for! You put your brand event, seminar, retreat, or conference together, you are ready to make major sales, now is your time to reach that goal. The moment you step into your event, your only task is to connect with your audience. Everything else that happens at your event needs to be handled by your team. That is what will allow you to focus on your goal. I have been producing and handling events for entrepreneurs and brand for ove[...]

5 Tips to eliminate stress & actually enjoy planning a marketing event for your business

Spotify | Apple Podcast | YouTube  As an Expert Event Producer, the most common comment I receive is: I COULD NEVER DO THAT! EVENT PLANNING IS SO STRESSFUL! And I laugh, because it is not stressful at all. It is fun!  Many business owners find it overwhelming to imagine adding event planning to their already busy schedules. However, events should be enjoyable and not stress-inducing. Events are an opportunity to have fun while growing your audience and making sales.  Here are Five Tips that wil[...]

Come backstage and see how the fashion industry uses a live show to drive record breaking sales

Spotify | Apple Podcast | YouTube Have you ever wondered what happens behind the scenes of a fashion show? You might be surprised to learn that it's not just about showcasing the latest designs or fashion trends, but it's also a strategic marketing & sales funnel. Even before the show begins, the brand spends months ensuring the marketing team and sales team are already in place to start selling the moment the first heel hits the runway. Let me walk you through the steps so you can implement thi[...]

This is how to use live events to build a loyal community for your business and kickstart your dying social media!

Spotify | Apple Podcast | Google PodcastQuestion: What do Costco, YouTube influencers, and Christianity have in common?Answer: They have giant communities of followers. Isn't that what we all want as entrepreneurs? We want this giant community that is loyal to us, that buys all our products and services. And you can build a community very quickly with live events. THREE BENEFITS OF HOSTING LIVE EVENTS FOR YOUR BUSINESS 1.  The goal of a live event is to build community for your brand fast. 2[...]