Conferences vs masterminds vs retreats: The most common events coaches use, and which one can work best for your community

     Deciding which type of event to have for your coaching community is a roadblock many coaches get stuck on. They want to make sure the time they spend planning is worth their while. They want an event that is at full capacity with a waiting list; one where their clients are delighted to be at and where their offers are "flying off the shel[...]

Plan Your First Coaching Event, with Amazing Results, in 10 Minutes or Less

Yes, it really is easy. So let's not overcomplicate this thing.... An event is simply a gathering, a celebration, a party, a moment of fun. And that is exactly what you need to get in front of your audience and build a loyal following fast! But first let's talk about WHY events. Why spend time planning and attending an event for your coaching business. The[...]


If you want money to flow into your business, you need to start feeling comfortable talking about money. It takes practice, but I promise one day it will be like talking about anything else. And if you want to be a successful event planner with a company that thrives year after year, this is one hurdle you will have to get over quickly. Here are two crucial[...]


Warren Buffet, Phil Mickelson, and many other successful people I listen to share the message of focusing all your energy on one thing in order to succeed in it. And I am over here like ONE THING?! The one thing is that I am so busy I haven't brushed my hair in 3 days and my task list is longer than Warren's monthly bank statement! HOW?! Really, how do you c[...]

Three things to do now, to prepare for the avalanche oF events in 2021

Add the rescheduled events from 2020 + the events from 2021 and you get = A Packed Calendar of Events for 2021!! And here is the question for YOU! Are you prepared? Do you have your business set up? Do you have an efficient and clear planning process?Do you have those invoice templates ready? I am still in shock. I call venues and they are booked[...]
pros of being an event planner

The Pros and Cons of being an event planner

Just because I plan parties all day, does not mean it is all rainbows and sunshine for event planners. Ok, so it is mostly rainbows and sunshine, but there are a couple of things about being an event planner that suck. Of course from the outside people just see the dancing, decorating, drinking, and hugs. But there is also high emotions. long days, missed h[...]
quarantine impact on event planners

starting an event planning career in an economic crisis? Been there, done that

In an instant—everything changed.  It was 2008 and I had just opened my event planning company. That's right, 2008, months before the economy collapsed. I could not believe it. I had my website, business cards, and planning packages ready. I had spent the past three years interning for companies that did big corporate events in NYC, and social eve[...]
Hiring Help for your events


It does not matter if you are planning an event for two people, or two thousand, having Production Assistants (PAs) is necessary to ensure optimal customer service and guard your sanity as a planner. However, I consistently see a pushback on hiring help for events, mostly because of the extra expense. To this point, I encourage event planners to include the[...]
Miami, FL

How to become a wedding planner

It is one of the most popular questions I receive, "How Do I Become a Wedding Planner?, or How Do I Open My Own Wedding Planning Business?" I had the same question when I started my planning journey almost 15 years ago. After I attended college and did an internship in NYC, I started my company with very minimal knowledge about business. It was a tough[...]


It is still all a blur. I was reached out to by one of my favorite brands to design and produce an event for one of my favorite musical artists, and I had less that one day to present a full design board to get the gig. Well about 20 hours of coffee, no-sleep, and scouring the internet led to not one, but two mood boards submitted. A couple of hours later,[...]